Find Bookkeeper . 8 Aug 2026

Bookkeeping – Back to Basics

The Price is Right

Pricing a product or service is one of the most critical decisions a business owner must make. Charge too much, and you risk scaring away potential customers. Charge too little, and you might not cover your costs or earn the profit you need to sustain and grow your business.

Here’s a step-by-step guide to help you understand how to determine the right price for your product or service using smart pricing strategies

1. Understand Your Costs

The first step in pricing is understanding all of the costs involved in delivering your productor service. These costs typically break down into two categories:

• Fixed Costs: These are costs that remain constant, regardless of how much you produce or sell. They include things like rent, utilities, software subscriptions, and salaried employees.

• Variable Costs: These fluctuate depending on how much you produce or sell.

Read the full article at Find Maroonda.com.au page 10.